During my time at Flow Creative, I worked on the rebranding of Bolton Family Hubs, an initiative that provides vital support to families with children and young people. The aim was to create a refreshed identity that feels approachable, inclusive, and reflective of the community it serves.
My role was to create illustrations that established the core aesthetic of the new branding. I focused on designing characters that felt approachable, aiming to capture the welcoming and inclusive nature of the Family Hub. I also brought some of these illustrations to life through frame-by-frame animation, adding motion and personality to the visuals.
This project was a great opportunity to use my skills to craft a visual language that is both friendly and meaningful, helping the initiative better connect with families across Bolton.
Design: Josh Taylor
Illustration: Nadia Kawafi
Animation: Nadia Kawafi, James Lawson
Creative Direction: Karl Doran
Production: Clare O'Mahoney